Now in its third year, AIFW will bring together some of the industry's brightest stars, designers, and industry experts for a five day event packed with runway shows, trade shows, lavish dinners and glamorous events. Beginning in August of 2007, AIFW made history as the Atlanta Fashion Network presented the first annual Atlanta International Fashion Week with its benefits and big name designers that attracted Atlanta's finest and an international presence. In 2009, once again, from July 22nd to 26th, fashion will take center stage for the of the most highly anticipated fashion event of the year featuring international fashion moguls, celebrities, models, agents, press and buyers at downtown Atlanta's, Atlantic Station.
In producing AIFW, the Atlanta Fashion Network plans to shape fashion and style by displaying what Atlanta has to offer in fashion to the world. Atlanta is known to be a chief influence and birthplace of numerous mainstream musicians and genres, however it is the goal of AIFW Director, Paula Whittle, to have Atlanta recognized as an emerging fashion capital. She says: "Atlanta is known as a music Mecca, but is now becoming a site for fashion stimulus, and can now play a major role in the fashion arena and gain international recognition. I want to bridge the two to create a powerful, innovative convergence." With that, the Atlanta International Fashion Week will welcome international designers and models from various countries such as London, Africa, Argentina, Brazil, Korea, Puerto Rico, and the Virgin Islands.
Atlanta International Fashion Week will offer innovative and informative workshops and fashion based curricula within Pretty Academy School of Fashion. Classes will be instructed by industry experts and AIFW Fashion Council such as and many more.In addition, AIFW will feature an exquisite and innovative trunk show, "Fashion Store" and premiere fashion runway shows.